What Color is Your Parachute? Richard Nelson Bolles
This book was first published 30 years ago. There have been over 8 million copies printed of What Color is Your Parachute? and it has been translated into 12 languages. An updated version of the book is released annually. What makes this job hunting book so popular?

Is its continued popularity due to the fact that so many people have lost their jobs and are looking for new work? Or perhaps it is because there are few options for job hunting advice.
Could it be that although the world of work in the new millennium is very different, the annual updates have kept pace with these changes?

Who are the readers and how do people use this book? Do they complete the
exercises or do they pick and choose the ones that look like the
most fun or the most promising?
Do people really read the entire book?

How is the book helpful…and how does the parachute metaphor work in today’s world?